What kind of projects do you take on?
Web applications, internal tools, and backend systems that need real engineering rather than a template. If your project needs custom logic, integrations, or a proper deployment setup, it is a fit.
Frontend and backend excellence
Custom Product Engineering
High-performance web products, internal systems, integrations, and modern delivery foundations for companies building digitally.
What we deliver
- Modern web application engineering
- Backend APIs and system integrations
- Cloud-ready deployment foundations
- Design-to-development execution
Who this is for
This service is for companies building a web product or an internal system outside the Salesforce platform: a customer-facing application, an internal tool, or a system that needs to talk to several other pieces of software at once. It fits a founder without an in-house engineering team as well as a company that has one already and needs extra capacity for a specific build.
Deliverables
What we do
Modern web application engineering
We build the application itself using current frontend and backend practices, aimed at code your own team can read and extend later, not just code that works today.
Backend APIs and system integrations
We design and build the APIs your application needs, and connect it to the other systems it has to talk to, from internal tools to third-party services, handling authentication, data mapping, and error handling along the way.
Cloud-ready deployment foundations
We set up the deployment pipeline and infrastructure your application runs on, so releasing a change is routine instead of risky, and so scaling up later does not mean rebuilding the foundation.
Design-to-development execution
We take the design from your team and build it faithfully, checking in along the way rather than disappearing until launch.
Engagement
How an engagement runs
01
Discovery
We go through what you are building, who it is for, and the technical constraints already in place, including any existing codebase or infrastructure.
02
Plan
We break the work into a build plan with milestones you can track, covering frontend, backend, and deployment together rather than as separate afterthoughts.
03
Build
We build in short cycles, with working software to review at each stage rather than one long stretch of silent work.
04
Launch
We handle deployment, including the cloud setup the application needs to run reliably, and the checks that go with a first release.
05
Support
After launch, we are available for fixes, small features, and the maintenance that keeps a product running as usage grows.
What you see each week
A weekly update on what was built, what you can look at or test yourself, and what is coming next, plus a clear note on anything that is blocked or needs a decision from you.
When this is not the right fit
This is not the right fit for Salesforce-native work. Our Salesforce Consulting and AppExchange Product Engineering services cover that instead. It is also not the right fit if what you need is a single developer added to your own team on an ongoing basis rather than a scoped engineering engagement with a defined build.
Common questions
Frequently asked questions
Do you handle both frontend and backend work?
Yes. Most engagements cover both, since a product's frontend and backend need to be designed together to work well.
Can you take over a project someone else started?
Yes. We review the existing codebase and infrastructure first, and tell you honestly what shape it is in before we commit to a plan.
Do you handle deployment and hosting setup, or only write code?
Both. We set up the cloud deployment foundation your application runs on, not just the application code itself.
How do we get started?
Use the contact form or write to connect@techventivesolutions.com, and tell us what you are building.